Prasad is the founder and editor of Innerviews, the Internet's first online music magazine, initially launched in 1994.

He has contributed liner notes, essays, video interviews, and release consulting to projects for record labels including Abstract Logix, Blue Note, Favored Nations, Grass-Tops, Lazy Bones Recordings, Magna Carta, Panegyric, and 7d Media, as well as artists such as Pierre Bensusan, The Crimson ProjeKCt, Pete Levin, Tony Levin, Pat Mastelotto, John McLaughlin, Marco Minnemann, Markus Reuter, Jordan Rudess, Julie Slick, Sonar, Tanya Tagaq, David Torn, Us3, Vân Ánh Võ, Alan White, Steven Wilson, and Yes.

The book features interviews with 24 musicians, including Björk, Stanley Clarke, Ani DiFranco, Béla Fleck, Bill Laswell, John McLaughlin, Public Enemy, David Sylvian, and Tangerine Dream.

Prasad’s work has been excerpted in more than 30 music-related books, including In a Silent Way: A Portrait of Joe Zawinul by Brian Glasser, In The Court of King Crimson by Sid Smith, On Some Faraway Beach: The Life and Times of Brian Eno by David Sheppard, and So What: The Life of Miles Davis by John Szwed.

Prasad is an outspoken critic of many music industry practices, most notably Internet streaming vendor policies.