The organisation claims to have delivered ‘many positive impacts, on thousands of animals’’ though its work.

[citation needed] In 2022, activists from the organisation climbed onto the roof of the National Beef Expo 2022 at Darlington Farmers Market with 15 metres (49 ft) wide banners.

Other demonstrations have been held by the organisation on high streets, at farms, livestock markets, milk processor Head Offices, and abattoirs, using marketing techniques to highlight their undercover work and campaign for veganism such as digital ad vans, billboards,[3] print ads, and Vimeo.

Animal Justice Project’s undercover work has had many national media[4] mentions and they appear to use specialised film techniques such as camera installation.

Investigations have included the first ever filming of a beef ‘mega-farm’,[5] highlighting in The Times what they claim to be a ‘failure of UK government to prevent abuse and suffering inside UK slaughterhouses, and the failure of CCTV as well as government-appointed veterinarians’, and the secretive trade in bull calves via dealers collecting calves from dairies and livestock markets.