The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World".

The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters.

Despite its fictitious content, the documentary was widely viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel.

On 16 July 2019, a Tamil audio track was added Additions to the channel in the late 2000s, such as Meerkat Manor and Orangutan Island, reflected its shift toward "predation programming" and more immersive storytelling.

Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.

It is available in eight languages including Hindi, English, Tamil[17][18] The channel can be viewed on digital cable and satellite television in India.