On January 12, 2017, Amazon announced the launch of its first branded on-demand subscription service for Amazon Channels, Anime Strike, "offering more than 1,000 series episodes and movies ranging from classic titles to current shows broadcast on Japanese TV.
"[1] Anime Strike consisted of shows that were streaming exclusively on Amazon Video worldwide, as well as selected titles licensed by Sentai Filmworks.
On January 5, 2018, Amazon discontinued the channel, and most of its exclusive content became watchable with a Prime subscription.
[3][4] Anime Strike's announcement was met with a generally negative reception.
Miranda Sanchez wrote an article for IGN titled "Amazon and Netflix Don't Understand Anime Fans", criticizing the service for its expensive pricing.