She is the CEO of Tubi, the entertainment platform and Free ad-supported streaming television service owned by Fox Corporation.

[11] Between 2005 and 2014, Sud held positions in finance, media and e-commerce at Sagent Advisors, Time Warner and Amazon.

She later served as General Manager of Vimeo's core creator business, where she built out the company's offering for hosting, distributing and monetizing videos.

[17] Sud was appointed to CEO of Vimeo in July 2017, as the company announced its plans to refocus its strategy from investing in original content to offering software and tools for video creators.

[24] Sud announced on July 17, 2023 that she would be joining the free streaming service Tubi as its new CEO, replacing founder Farhad Massoudi.

[6] She is a designated Young Global Leader of the World Economic Forum[7] and a Henry Crown Fellow at the Aspen Institute.

[29] In December 2019, Sud was honored with a Muse Award by the New York Women in Film & Television, along with Gloria Estefan and Ann Dowd.