Moore's ability to take a Time title to new readers was first demonstrated in 1989 when she was appointed founding publisher of Sports Illustrated for Kids .

The founding editor of Sports Illustrated for Kids John Papanek later praised Moore's business model in which the metaphorical "church" and "state" were integrated in a highly effective manner.

[7] Daughter of Monty Sommovigo and Bea (maiden name unknown); married Donovan Moore (private wealth manager for Bessemer Trust); children: one.

Moore believed that the very successful publication could grow larger still if marketed more specifically to readers interested in women's fashion and popular journalism.

In an interview with Advertising Age in 2001 Moore referred to Time's "inability to understand you could make money marketing to women" (June 4, 2001).

She also increased the proportion of advertising pages and changed the magazine's issue day from Monday to Friday so as to coincide with weekend shopping trips.

Although the new direction in which Moore was taking the magazine met with a cautious response from Time senior management, her innovations proved successful.

In Style , launched in 1994, was the first magazine of its kind to include fashion, celebrity lifestyles, and shelter (interior design, architecture, and gardening) content.

In Style reflected Moore's belief, expressed in a Brandweek interview in 1999, that "runway fashion didn't work and it was celebrities who were the trend spotters in America" (March 8, 1999).

The new title drew cautious responses from both Moore's higherups at Time and sponsors but, as with the revamped People , was immediately successful with readers.