It sells take-away fish and chips, which are often consumed at the public seating area opposite the shop, where local fishermen land crab and lobster.

[1] Unlike many Scottish fish and chip shops, it also has a restaurant; the Bar is nautically themed with 52 seats and views over the Firth of Forth.

[3] Since 2003, the shop has been operated by Argo Fish, a small local firm owned by Robert and Alison Smith of St Monans, Fife.

In 2009 it finally won the competition, beating 1,000 competitors to become UK Fish & Chip Shop of the Year.

In 2004, 'Talking Island Productions' produced a feature on the business for Japanese television, and part of an episode of 'The Wandering Golfer' for 'The Fine Living Channel' (USA) was filmed from the kitchen and restaurant of the Fish Bar.