[5] This marked the beginning of the Percassi activities in the retail field, and a thirty-year collaboration with the Benetton family.

Over the years Percassi headed the development of the most important brands, United Colors, Zerdodici, Sisley and Playlife in the Italian and international markets.

[8] In 1997, Antonio Percassi has also ventured into the cosmetics market with the brand Kiko Make Up Milano, with the help of his son Stefano.

[10] In 2007, Antonio Percassi partnered with designer Flavio Briatore in developing the luxury-clothing brand, Billionaire Italian Couture.

[14] In September 2009, Antonio Percassi was awarded an "Honorary Degree" in Construction Engineering from the University of Bergamo.

His son Stefano Percassi is CEO of KIKO and Billionaire Italian Couture, and his sons Matteo and Luca manage major Real Estate development projects (Luca is also CEO of Atalanta Bergamasca Calcio).