As a writer, she is known for The Zoya Factor (2008),[1] Battle For Bittora (2010), Those Pricey Thakur Girls (2013), The House That BJ Built (2015), Baaz (2017), Club You To Death (2021), and The Fast and the Dead (2023).
She has a bachelor's degree in economics from Miranda House, Delhi University, and a post graduate diploma in mass communication from the Royal Melbourne Institute of Technology.
[3] Chauhan joined JWT in 1993[5] and in the next seventeen years was responsible for many memorable catchphrases, primarily for Pepsi Cola, India, such as "Yeh Dil Maange More!
[7] In August 2010, she resigned from her post of vice-president and Executive Creative Director at JWT to pursue a career in writing.
[9][10] The Zoya Factor ran the danger of being dismissed as 'Mills and Boon-ish' but most reviewers were quick to praise the depth of the author's characters, her wicked descriptions and the authenticity of her Hinglish laced dialogue.
[11][12] The Zoya Factor was optioned for a film by Shah Rukh Khans Red Chillies Entertainment production company.
[14] Her book Battle for Bittora was released in 2010 by actor Saif Ali Khan in Delhi in October 2010,[15] to critical approval from India Today, Outlook,[16] The Week[citation needed] and Tehelka magazines.
In the way that Piyush Pandey, Prasoon Joshi and A. R. Rahman have brought a whiff of newness into lyrics and jingles, this new language may outrage purists but describes perfectly memorable Indian sense-impressions, such as Bhainscafe, the brew that marries instant coffee with nauseatingly rich buffalo milk.
India Today said 'Chauhan is at the top of her game as she explores love and real estate in Delhi "It's a funny, feisty novel, with her trademark, exuberant, golgappa dialogue-Hindi deliciously spooned and scooped into English to tart it up-in place and some moments that you at once recognise as pure Bollywood.
[citation needed] The film, set to release on Netflix on 15 March 2024, is titled Murder Mubarak, and directed by Homi Adajania, stars Pankaj Tripathi is the lead role as ACP Bhavani Singh.