Aparat (Persian: آپارات, Âpârât) is an Iranian video-sharing and social media platform established in 2011 by Saba Idea.

The platform also recorded 21 million daily pageviews, totaling approximately 7.6 billion annually.

[6][7][8] Aparat was introduced to Iranian users in February 2010, when many international video sharing services were restricted in Iran.

[12] Subsequently, numerous political, cultural and artistic figures and brands gradually launched their official channels on the service.

[3] Videos uploaded must be categorized under the following categories: Games, Educational, Comedic, Personal, Religious, Film, Entertainment, Political, News, Music, Sports, Events, Science and Technology, Cartoons, Animals, Nature, Artistic, Advertisement, or other user defined categories.

Membership rose after several controversies involving Islamic Republic officials using non-Iranian social networks such as Facebook.

[12][19][20][21][22][23] There are also numerous cultural and artistic figures and famous brands that have official channels on the service.

Shakouri, Aparat's manager, reported that the website received 3,279 entries that were viewed more than 2 million times.

Following his talk about “Iranian Prodigies”, Shakouri asserted: “The videos were uploaded from different regions of the country, even the areas that have few facilities, as in villages.”[25] The second round of competition is slated to take place on August 12, 2015.

[28][29] As part of internet censorship in Iran, Iranian usage of YouTube and other international video sharing services was gradually diminished.

The main challenge for Aparat's introduction was to ensure Iranian users had the same capabilities and features present in outside services.

In April 2015, UN created its official channel with an announced goal of “providing more information on its activities in Iran and the world”.

Gary Lewis, UN Resident Coordinator in the Islamic Republic of Iran, expressed delight at the UN's joining.