Rubika (Persian: پیام‌رسان روبیکا) is an Iranian cross-platform social media, instant messaging (IM), VoIP and video-on-demand service developed by Tusca holding, MCI, and MTN Irancell.

Over time, it has grown to be a widely recognized platform with a large user base with the support of major organizations like MCI and MTN Irancell.

Rubika's success is reflected in its prominence as one of the most used social media apps in Iran, with an increasing focus on expanding to international markets.

Additionally, Rubika integrates financial services, including a built-in payment system, digital wallet and access to health insurance.

Businesses leverage the platform for direct engagement, advertising, and e-commerce, while individuals enjoy community interactions, photo sharing, and livestreams.