Apparent viscosity has the SI derived unit Pa·s (Pascal-second), but the centipoise is frequently used in practice: (1 mPa·s = 1 cP).
An apparent viscosity that is reported without the shear rate or information about the instrument and settings (e.g. speed and spindle type for a rotational viscometer) is meaningless.
Multiple measurements of apparent viscosity at different, well-defined shear rates, can give useful information about the non-Newtonian behaviour of a fluid, and allow it to be modeled.
In many non-Newtonian fluids, the shear stress due to viscosity,
has the same sign as du/dy, this is often written as where the term gives the apparent viscosity.