The concept started to experience a revitalization in the 2010s with the opening of new stores in Toronto, Philadelphia, and Brooklyn.
[1][2][3] The term is used typically among American Jews, especially those in the New York City area in neighborhoods with traditionally large Jewish populations.
[13][14][15] The Village Voice described appetizing as "the many pickled, smoked, cured, and cultured edibles served alongside bagels and bialys".
[3] Appetizing includes both dairy and "parve" (neither dairy nor meat) food items such as lox (traditionally, salt cured salmon), nova (cold smoked salmon), sable, whitefish, cream cheese spreads, pickled vegetables, along with candies, nuts, and dried fruit.
[14] Jewish kashrut dietary laws specify that meat and dairy products cannot be eaten together or sold in the same places.