AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly.
The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
[1] The brand was launched with a model search televised on VH1.
[2] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That".
[4] On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.