Apu was founded in 1933 by Finnish publisher A-lehdet.
[3] It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help"[3] in Finnish.
[3] The magazine is based in Helsinki[4] and is published 49 issues per year.
[1] Juha Vuorinen has been a columnist for the publication since April 2016.
[12] In 2013 Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.