[1] Harvard Business Review recently acknowledged her as "the foremost expert in the field" of sensory marketing.

[2] She is the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan.

[6] In more than fifty published articles, Krishna has explored ways in which a product's look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it.

[10] Some important concepts introduced by Krishna's work are perceived consumption, guiltless gluttony, and Smellizing.

[11] Aydinoglu and Krishna (2011) show that food size labels (e.g., a large size portion of french fries being labeled medium) can result in believing that one has not eaten too much and thus not feeling guilty about it (guiltless gluttony).