He is the Senior Associate Dean of Mays Business School.

[3] His Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton.

[citation needed] The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.

[citation needed] The journal presents three article-focused honors on an annual basis.

The H. Paul Root Award honors the best article from the most recent volume,[4] The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact.