[2] Crofts was heavily involved in sporting endeavours, including Victorian Football League (VFL) club South Melbourne, horse racing and lawn bowls.
[2] As President, Crofts had the financial resources to help attract star Australian rules footballers to South Melbourne, paying them the maximum £3.00 per match allowed under the VFL's Coulter Law and employing many of them in his business.
[8] Crofts was elected councillor for South Melbourne City Council's Queens Ward in 1931, serving to 1942,[2] including a stint as mayor from 1934 to 1935.
[9] In 1899, Crofts married Mary Keene, with whom he had five children; Reginald, Arthur, Norman, Hazel and Edna.
[10] After a period of poor health in 1942, Crofts travelled to Surfers Paradise, Queensland to recuperate,[2] but died there on 20 May 1942.