[2] He set up a factory in Eastbourne producing Arctic Roll in 1968, and the dessert soon became a successful product.

[2] However, sales slumped during the 1990s and eventually the manufacturer of Arctic roll, Birds Eye, stopped producing the dessert.

[2] The 2008 economic downturn saw the reappearance of Arctic roll as consumers increasingly looked for low-cost foods.

[5] Commentators suggest that aside from Arctic Roll's low price, many consumers buy the dessert out of feelings of nostalgia.

[5] A number of UK supermarkets sell their own brand versions of Arctic Roll, both chocolate and raspberry variants, and did so even when Birds Eye were not marketing the product.