Area 120 is Google's in-house incubator in which employees work on 20% Project product ideas.

[1] The Area 120 division was created by Sundar Pichai in March 2016 and has since spawned over 50 projects.

[1][2] The objective for the Area 120 program is to incubate products that "graduate" back to Google.

[3] Area 120 was significantly reduced as part of Google's January 2023 layoffs.

Notable product experiments which have emerged from Area 120 include: The Byteboard project was spun out from Google into a separate company in Oct 2021,[21] due to Byteboard using Google employees as human evaluators of candidates for Google competitors, which raised ethical issues.