[3] The magazine was part of Bauer Media[4] and featured articles on food, films, fitness, sex, music, electronics, and books.

It was pitched at a similarly upscale audience to GQ, attempting to offer a more adult read than lad mags like Maxim and FHM, and gearing itself specifically towards the "black collar worker".

In spite of this, magazine circulation continued to fall and in 2007, Giles Hattersley, chief interviewer at The Sunday Times was brought in as Editor.

Hattersley oversaw a revamp of the publication and in November 2007, the magazine relaunched with a new design and new palate of content, featuring David Beckham on its cover.

Arena Singapore, the first English language edition outside the UK, was launched on 27 October 2006 by the publishing division of Mediacorp.