[5] Since the 1998–2002 Argentine great depression in 2002, the devaluation of the peso has made it possible for many budgeting international tourists to enjoy levels of comfort such as fine hotels, upscale restaurants, and other luxuries otherwise unthinkable in other world wine centers.
For the growing numbers of domestic and foreign tourists, wineries have begun to hire dedicated staffs, hold special musical and arts events,[8] and build restaurants and small hotels on the premises.
Although the country’s wine production dates back to the 16th century, the inclination of growth for consumption was essentially based on volume and not quality, so there was little significance placed on the art of planting vine varieties best suited to each location and its ecosystem.
Renowned architects are translating brand identity into built structures, and now numerous iconic wineries dot the landscape of Argentina’s wine regions.
[9] Many of these wineries feature tourist accommodations, restaurants, wine tasting & food matching seminars, pruning & harvesting tours, and other wine-related experiences.