ARDOT estimates the traffic level for a segment of roadway for any average day of the year in these surveys.

The highway runs south to exit the town, entering a rural area predominantly covered by timber and silviculture-related land uses.

The highway winds east through a forested rural area, passing through the unincorporated community of St. Paul before terminating at the Jefferson County line at Cedar Branch.

[6] Highway 190 begins in eastern Pine Bluff, the economic, education, and population hub of Southeast Arkansas.

After passing the northbound on/off ramps, Highway 190 re-enters Pine Bluff and turns north, becoming Franklin Street.

The highway crosses the Union Pacific Railway tracks on an overpass and enters downtown Pine Bluff as a one-way pair (with westbound traffic running along 5th Avenue).

[7] Highway 190 intersects US 63B (Main Street), forming a concurrency eastbound through the Pine Bluff Commercial Historic District.

[14] The concurrency ends four blocks later when US 63B turns left onto Convention Center Drive, with Highway 190 continuing east into a residential neighborhood.

Continuing south, Highway 190 runs through a commercial area, passing Taylor Field before turning onto Harding Avenue.

The gap between the county line was authorized to be closed via an extension to Pine Bluff on November 15, 1972 as part of a statewide series of additions to improve the system's continuity.