The first major concert in the arena was held by Jean Michel Jarre, followed by artists Sade and Amorphis.

[3] During three days in February 2012 the arena hosted the Cirque du Soleil show Saltimbanco for the first time in Bulgaria.

[6] The arena recorded its first sold-out game on 9 June 2012, when 12,501 fans (128 more than the official capacity) came to see the Olympic qualification volleyball match between France and Bulgaria.

Bulgaria's ruling GERB party is a consistent user of the arena, having held its rallies and conferences within it for years.

This trend was bucked during late 2019 Bulgarian local elections, as the party wanted to undertake a "humble" campaign.