Armindo Freitas-Magalhães (pronounced [ɐɾˈmĩdu ˈfɾɐjtɐʒ mɐɣɐˈʎɐ̃jʃ]; born 1966) is a Portuguese psychologist working on the psychology of the human smile in the context of emotion and facial expression.
[2] He is the author of more than 100 articles, empirical reports, research reviews and theorical papers, as well as attendee to conferences, and has written six books on psychology.
[citation needed] Freitas-Magalhães is the author of FACE, a scientific project in Portugal that will allow neuropsychological mapping of the Portuguese facial expression.
The FACE imaging technology will contribute to a database of facial expression available for the most diverse social applications, such as health, justice and education.
Freitas-Magalhães is the creator of the emotional literacy project called "If I Say That Sometimes The Flowers Smile"[13] based on a verse of Fernando Pessoa and released to commemorate the bicentenary of Charles Darwin´s birth.
The aim of this project is to facilitate the identification, recognition, regulation and use of emotions in various psychosocial contexts, such as schools (from kindergarten), public and private health, the host social institutions and justice organizations.
According to Freitas-Magalhães, "education assertion of emotional states, contributed, decisively, from childhood, to pursue the happiness and good practice, and therefore decreased the clinical symptoms, violence, stress, drug and alcohol abuse".