The company markets sprays, gels, liquids, and wipes to clean, shine, and protect interior and exterior automobile surfaces.

According to patent documents, Armor All typically contains water, PDMS (silicone), diethylene glycol, glycerin, and various additional chemical compounds.

[7] The following year, he launched Very Important Products Inc. to market it, employing regional sales managers who worked out of motor homes and traveled to county fairs, shopping malls, and trade shows.

[10] In 1982, Armor All introduced a car wash formula as an alternative to common dish soap[2] and reached $70 million in sales by 1984.

[5] In 1986, the company introduced Clean Start car cleaner[10] and McKesson spun off the brand as Armor All Products, Inc. as part of an initial public offering.

[9] It also purchased Borden, Inc.'s car care products line, which included well-known name brands such as Rain Dance, Rally, and No.

[12] This acquisition significantly broadened the company's product line and put Armor All in control of 38% of the wash-and-wax market.

The Borden acquisition also proved to be a challenge as management was unable to properly adapt to a large corporate structure with significant distribution operations.

The company took an $8 million charge to correct a problem with faulty aerosol cans of its QuickSilver Wheel Cleaner.

Following complaints that the EZ Deck Wash caused spotting in some cases, the company was sued by the Orange County District Attorney's Office.

[19][20] In October 1996, Armor All purchased Car-Rex, a German maker of car appearance products, coolants, air fresheners, and antifreeze, from Werner & Mertz.

[23] Nielsen CDG is part of the Convenience Distribution Group supplying petrol (gasoline) stations in the United Kingdom.

[24] Clorox issued a recall of Armor All's wheel cleaner in September 1997, following multiple cases of accidental poisonings and the death of a child.

[2] In 2007, Armor All introduced Ultra Shine Wash and Wax, Triple Action Wheel Cleaner, and Natural Finish Detailer Protectant to the market.

[31] In September 2010, Clorox sold its car-care brands Armor All and STP to Avista Capital Partners, operating it as an independent company.

[30][32] At the time of the purchase, the company employed more than 160 workers, with corporate offices in Danbury, Connecticut and Pleasanton, California; manufacturing facilities in Painesville, Ohio and Wales; and international operations in Canada and Australia.

[33] Armored AutoGroup acquired the A/C PRO, Arctic Freeze, Sub Zero, and Super Seal Stop Leak brands of air conditioning products from Kinderhook Industries in March 2014.

[36][37] Energizer bought the Spectrum Brands auto care business unit (including Armor All, STP and A/C Pro) in November 2018 for $1.25 billion in cash and stock.

[40] In 2021, Armor All named Formula One driver Jenson Button as its first brand ambassador and announced a partnership with the Red Bull Racing team.