Eveready Industries India

EIIL is the world's third largest producer of carbon zinc batteries, selling more than a billion units a year.

EIIL is India's largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively.

[3] The Group's operating facilities are located at Kolkata, Bengaluru, Noida, Haridwar, Lucknow and Matia (Assam).

Fifty-one percent of the company (known at the time as UCIL) was owned by Union Carbide Corporation; remaining shares were held by 24,000 stockholders.

EIIL became part of the Williamson Magor Group through McLeod Russel Ltd in the latter half of 1994 following the sale of Union Carbide Corporation's stake in UCIL.

LAVA batteries and flashlights have been sold in Dubai, Bahrain, Jordan, Sudan, Egypt, Bangladesh, Mauritius, Sri Lanka, Azerbaijan, Mexico, US, Lebanon, Saudi Arabia, Ethiopia and Nigeria.

A Union Carbide subsidiary pesticide plant released 40 tonnes of methyl isocyanate (MIC) gas, immediately killing nearly 3,000 people and ultimately causing at least 15,000 to 22,000 total deaths.

Eveready Industries have business interests spreading across batteries, flashlights, lighting and packed Tea.

Batteries Flashlights Lighting In 1992, Rediffusion Y&R, the agency on record, released the 'Give me Red' tagline that Eveready Industry continues to use.