While finishing his PhD at Stony Brook University,[1] he started his blog with the name Random Thoughts of a Demented Mind, in August 2004,[2] using Greatbong (bong is an Indian slang for Bengali) as his pen name.
His blog, then called Random Thoughts of a Demented Mind, was awarded the "Indiblog of the Year" at Indibloggies in 2006[11] and 2008.
[12] He has written for several media outlets such as The Washington Post'',[13] Outlook magazine[14] and Live Mint.
[16][17] His first book May I Hebb Your Attention Pliss, published by HarperCollins, was on India Today's Bestsellers list.
It is being adapted as a web series Sultan of Delhi on the OTT platform Disney+ Hotstar, directed by Milan Luthria, starring Tahir Raj Bhasin, Mouni Roy, Vinay Pathak, and others.