Arthur Ernest Frahm (May 5, 1906 – February 12, 1981)[1] was an American painter and commercial artist, best known for his campy paintings of pin-up girls in the 1950s.

[1][4] He subsequently joined the Chicago firm Ziprodt, designing window displays for merchants, before resigning to become a full time illustrator.

Each installment of his "ladies in distress" pin-up series featured a woman whose underwear had fallen to her ankles in an everyday situation—such as carrying groceries, bowling, or changing a tire—much to the delight of male onlookers.

[5][6] Frahm's publisher, Joseph C. Hoover and Sons, sold millions of calendars with the campy artwork, making it one of the most successful pinup series of the twentieth century.

[2] In the 1960s, Frahm created two popular calendar series: one following a band of fun-loving hobos traveling from Miami to San Francisco,[3] and another depicting policemen teaching safety measures to children.