Commercial art

[1] It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service.

[2] An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features.

[3] Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster.

Designers created with the intention of capturing consumers' attention, and achieved this through large letters and a variety in fonts all printed in highly contrasting colors.

[4] Commercial artists have the ability to organize information and knowledge of fine arts, visualization and media in a way to reach an audience's attention.