Art TV, headquartered in Belgrade on Vlade Kovačević Street in Senjak, was the first privately produced Serbian television program.
Broadcasting continued until 2016 [1], with coverage spanning from the Belgrade metropolitan area, Vojvodina including Novi Sad, and several bigger towns in Serbia.
During the 1990s, amidst Serbian media content's ongoing devaluation, Art TV's program was important in preserving cultural values.
Art TV had newsrooms for film, music, art, theater, literature, science and authors program, along with dozens of permanent and part-time associates, editors, and authors of various shows including: Dragan Babić, Radoslav Rale Zelenović, Vladimir Jelenković, Miško Šuvaković, Maja Skovran, Miomir Grujić Fleka, Marina Stefanović, Ljiljana Pavlović, Draško Miletić, Dušan Varda, Dragana Kanjevac, Andrej Aćin, Ljubomir Vučkovic, Ljiljana Sađilj, Maša Mileusnic, Ljiljana Simić, Zorica Milivojević, Jasmina Ninkov, Radoslav Pušić, Vuk Bojović, Goran Malić, Vladimir Đurić, Milan Delčić "Delča", Aleksandar Jerkov, Boško Milin, Zoran Bogdanović, Ivon Jafali, Dragana Šarić, Milica Ivanović, Vlada Jelić, Jovan Bojanić, Mira Tomić, Aleksandar Radivojević, Nenad Bekvalac, Voki Kostic, Zoran Bogdanović, Dejan Jelača and many others.
Over the years, Art TV expanded its broadcasting network with great efforts and maintained a high program content level using alternative internal funding methods.
In the second half of its existence, new market conditions and a large departure of the editorial staff forced Art TV to reduce its programming gradually.