Headquartered in Santos, the station operated on channel 5 and was owned by Organizações Victor Costa, owners of TV Paulista in São Paulo.
The transmitter was installed at Serra do Mar, with its tower at Ilha Porchat and also the first to operate entirely with Brazilian equipment, from local company Rebratel.
[1] The station also aired news bulletins sponsored by Discopa, cartoons, musical programming and local content.
On December 31, 1957, the station received a visit from Hebe Camargo, "the Star of São Paulo", who worked at TV Paulista at the time, and was set to host the New Year's special on Rádio Clube de Santos later that evening.
In 1964, when the military dictatorship started, there were concerns over a potential television station in Santos carrying "subversive ideology".