His firm, Arthur Froehlich & Associates, is known for their mid-century commercial building designs, and thoroughbred horse racetracks.

The tracks were filled with art and lush landscaping and provided a comfortable and relaxing environment in which to gamble.

Froehlich noted that a good racetrack design has to be "as efficient as a bank, as careful in its community relations as a department store and as comfortable as a public park.

"[8] The output of Froehlich's firm ranged from the mundane (a parking structure at UCLA), to the fantastic: the animation studio for Hanna-Barbera in Hollywood.

In between, the firm designed White Memorial Medical Center,[1] the headquarters building for Merle Norman Cosmetics, in Westchester,[9] The Screen Directors Guild in Hollywood,[10] Francisco Sepulveda Middle School in North Hills.