Lieutenant General Sir Arthur Edward Aveling Holland, KCB, KCMG, DSO, MVO (13 April 1862 – 7 December 1927) was a British Army officer and Conservative and Unionist politician.

[6] After being promoted to major on augmentation in July 1898,[7] he served in the Second Boer War and then became assistant military secretary to the governor and commander-in-chief of Malta in 1903.

[9] He later served at the War Office from January 1910 as an assistant military secretary,[4][10] and was promoted to colonel on the same date.

[11] In 1912 he was appointed commandant of the Royal Military Academy, Woolwich, for which he was later promoted to the temporary rank of brigadier general in January 1913.

[12] He also served in the First World War, which began in the summer of 1914, becoming commander, Royal Artillery (CRA) of the 8th Division,[13] in which capacity he took part in the Battle of Neuve Chapelle in March 1915.