Asa Asika was born on 14 August 1990,[1] and is the oldest of three siblings.
At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ,[3] and other clients including R2Bees and Davido.
In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company.
[8] On 22 March 2021, he received multiple plaques from RIAA for Davido, and Ayo Jay.
[9] He is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with Cuppy[10] became public, and ended in 2020.