The CDP is bordered to the south by the town of New Hampton and to the west by Interstate 93.

The northern border of the CDP runs east and west from the junction of River Street with U.S. Route 3 just south of the dam on the Squam River that controls the elevations Little Squam Lake and Squam Lake, while the eastern edge of the CDP is east of Thompson Street and Ledgewood Lane.

[3] U.S. Route 3 and New Hampshire Route 25 run through the center of Ashland, leading northeast (US 3 southbound and NH 25 eastbound) 4 miles (6 km) to Holderness and northwest (US 3 northbound and NH 25 westbound) 6 miles (10 km) to Plymouth.

38.4% of all households were made up of individuals, and 16.4% were someone living alone who was 65 years of age or older.

Male full-time workers had a median income of $37,617 versus $27,007 for females.