The franchise includes 25 restaurants in the Quebec City region.

Ashton hooked his customers by initially giving free samples of his poutine, which at the time was not popular in Quebec City.

[5] In 2019, the chain decided to add a surcharge to meals served past midnight, to compensate for rising labour costs.

[2] After the COVID-19 pandemic, Leblond wanted to move on from the restaurant business, receiving offers from several fast food chains.

He eventually sold his franchise to a couple, Émily Adam and Jean-Christophe Lirette, in 2022, stating he wanted to keep it in local control.