His collections of vernacular Pakistani writers translated in English are considered critical anthologies.

In 2000, he founded the bi-annual literary journal Dunyazad, intended to position new Urdu writing in conversation with global literature in translation.

[4] From 2010 to 2018 Farrukhi was the co-founder and organizer of the Karachi Literature Festival, in collaboration with the Oxford University Press and the British Council.

[1] In 2014, he joined the then newly-founded Habib University as Associate Professor of Urdu and Director of the Arzu Center for Regional Languages & Humanities.

[5] In 2016, he briefly served as Interim Dean of the University's School of Arts, Humanities & Social Sciences.