[1] She has been recognized by Vogue as one of the top up-and-coming international designers.
Her designs often blend traditional Indian elements, such as Kalamkari, with contemporary global styles.
Numerous actors, including Nagarjuna, Balakrishna, Preity Zinta, Anjala Zaveri, Shriya, Mahesh Babu, Tabu, Asin, Charmy, and Anushka, have worn her clothes, in films like Manmadhudu, Santhosham, Premante Idera, Arjun, Athadu, Pokiri, and Gharshana.
In December 2003 Marwa launched a fashion label, Asmita Design, sold through her signature store Reves d’Etoile and at "xlnc" in Hyderabad and "Aza Fashions" in Mumbai and Delhi.
Heavily believing in sustainable and "slow fashion," Asmita fuses traditional and global aesthetics while using ethical norms and practices.