Cupid) is a 2002 Indian Telugu-language romantic comedy film directed by K. Vijaya Bhaskar, who co-wrote the script with Trivikram Srinivas.
On the morning of Harika's wedding, she calls Abhiram to inform him that the marriage is her parents' decision, not hers, and indirectly signals that she is open to being with him if he expresses his feelings.
In a mid-credits scene, during their first night together, Harika recalls realising their connection when Abhiram’s lipstick ad concept matched hers.
After the success of Nuvvu Naaku Nachav (2001), actor and producer Nagarjuna offered director K. Vijaya Bhaskar and writer Trivikram Srinivas the opportunity to work on a new film, which resulted in the making of Manmadhudu.
Vijaya Bhaskar and Trivikram worked together to craft a fresh narrative that would highlight Nagarjuna's romantic persona while introducing a unique character trait: a protagonist who dislikes women.
[6] The story is set in an advertising agency, an unexplored backdrop in Telugu cinema that adds humour and character interaction without delving deeply into industry specifics.
To create an engaging dynamic, the hero’s workplace is populated by female employees, leading to comedic situations and conflicts.
[6] The plot further developed as the story shifted abroad, where the hero and heroine, working in the same agency, were given opportunities to spend time together.
The hero's attitude toward women evolves in phases, with the narrative maintaining a smooth flow to ensure the changes feel natural to the audience.
The filmmakers chose not to extend the film with unnecessary scenes, such as the introduction of the heroine's fiancé, keeping the focus on the main characters and their love story.
The story primarily focuses on romance and comedy, with only two key scenes highlighting Nagarjuna's mass appeal.
[6] The storyline of Manmadhudu bears resemblance to Yaddanapudi Sulochana Rani's novel Girija Kalyanam, which was also adapted into a film of the same name in 1981.
[8] A set resembling a corporate advertising agency was built on the first floor of Annapurna Studios by Srinivasa Raju.
In Paris, the crew faced difficulties obtaining permission to film on the Eiffel Tower due to heightened security after the September 11 attacks.
However, with significant effort from Nagarjuna, the necessary permissions were secured, reportedly making Manmadhudu the first Indian film to shoot inside the Eiffel Tower.
[12] Shankar choreographed the flashback song "Nenu Nenuga Lene," while Raja Sekhar worked on "Don't Marry" and "Andamaina Bhamalu."
[6] The costumes for Nagarjuna were designed by Asmita Marwa, and Sonali Bendre's outfits were styled by Manish Malhotra.
[14] A critic from Telugu Cinema described Devi Sri Prasad's music as "average-to-good tunes with proper orchestration," highlighting the interludes with classical instruments.
"[19] Sify gave an extremely positive review and wrote, "Though the story is wafer thin, the director has been able to package the film well with an innovative presentation.
[20] Kiran Nadella of Fullhyd.com rated the film 7.5 out of 10 stating, "All things considered, if you can stomach the thirty minutes of echoing flashback, Manmathudu makes for one intense and rousing entertainment, and if you're on its quirky wavelength, it might just strike you as one of the funniest movies you've ever seen!
"[21] Telugu Cinema wrote, "Vijayabhaskar strengthens the weak storyline with his taking aided by Trivikram’s pen-power and Devisri Prasad’s music.
Its witty "counters" became iconic and continue to be frequently referenced in memes and discussions within the Telugu film community.
The title "Manmadhudu" became closely associated with Nagarjuna, while Trivikram Srinivas further solidified his position as a prominent writer in Tollywood with this film.