In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.

This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968.

ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region.

This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968.

Subsequent to the changes made by the ITA to the regional structure of the ITV network, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.

The new company was originally named the Associated Broadcasting Company (ABC), but the Associated British Picture Corporation (ABPC), which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name.

The company ran into financial difficulty due to the staggering losses of the first two years of ITV and start-up costs.

The London weekday contractor Associated-Rediffusion shouldered some of ATV's losses and further funding was achieved by selling shares to the Daily Mirror newspaper.

ATV Midlands Limited, a shell company created by ACC solely for the franchise process, applied successfully for the contract.

[2][3] ATV ceased broadcasting at 12.34am on the morning of Friday 1 January 1982 (the night of Thursday 31 December 1981), following Scottish Television's networked Hogmanay Show.

The newly reformed company, Central Independent Television plc, began broadcasting with an extended promo at 9.25am that morning.

ACC later divested itself of the remainder of Central after the Australian investor Robert Holmes à Court staged a boardroom coup and forced Grade to cede control.

Carlton Communications spent much of the 1980s and 1990s buying up the intellectual property of the former ACC, including the rights to the ATV logo and company name, the ATV news archive (via its purchase of Central) and finally in early January 1999, the company bought ITC's television and film library from PolyGram/Seagram for £91 million, which reunited the programme library of ATV and Central Television and doubled the stock of its library division Carlton International, by giving it a total of 15,000 hours of programming.

As of June 2014, the complex has been partially demolished to be replaced by the upcoming Arena Central development, with the main studio building off Bridge Street standing derelict, pending the commencement of further demolition work.

[16] Entitled From ATVLand In Colour (referring to the nickname used on ATV's children's programme, Tiswas, and the building being purpose-built for colour broadcasting), the documentary features presenters, actors, announcers and behind-the-scenes staff talking about their time working there, and the programmes that were made there.

Planning issues delayed construction so Central purchased an independent production studio in the city (at Giltbrook) as its East Midlands newsroom.

[19][20] East Midlands Television Centre in Nottingham began operation in September 1983[21] but was officially opened by H.R.H.

[23][24][25][26][27] The next ident, launched in 1959, featured the shadowed eye zooming into the screen, whilst the familiar letters animate in as in the previous versions.

The score for the ident featured four trumpets, four trombones, timpani and vibraphone in a twelve beat fanfare for the station, by ATV's musical director Jack Parnell and arranged by Angela Morley.

As a side note to ATV's television activities, the company also set up a music publishing division.