In 2000, the company was founded from a vision of Jack Gray's for a collective of young Māori dancers and choreographers to present dance projects relative to their shared cultural heritage and perspective.
[3] In 2008 the Atamira Dance Collective Charitable Trust was established with the aim to 'foster, promote and develop Māori Contemporary Dance by providing a platform for Māori choreographers and dancers to create, develop, teach and present work and to assist those choreographers and dancers to achieve those objects.
[7] Generating thinking about Māori creativity and contemporary arts practice is part of their work; in 2010 they facilitated post show talks with Moana Nepia, Selwyn Muru, Dr Huhana Smith and Louise Potiki Bryant.
[11][10] They are Auckland based but diversity is reflected in different iwi (tribal) connections from around New Zealand that the company members have.
"These works once again display Atamira's brilliance at conveying strong themes that move us with their heart and spirituality and excite us with the power of the Company's performances.