Some of the company's best known product lines include the High Rise Align Fit Mini flare leggings, Dance Studio pants, Hottie Hot shorts, Scuba hoodies, and the Define sports jacket.

[7] In order to remain competitive and devise new product lines that can be sold on the commercial sportswear market, Lululemon maintains a research and development lab called Whitespace within its headquarters.

[13] Originally known for women's yoga apparel, by 2019 Lululemon had grown by acquiring more male customers and adapting its product and marketing strategies accordingly; it plans to increase awareness of its brand among men.

[14] The company has been stated to use "holistic guerrilla marketing", aiming to make customers feel that by wearing Lululemon clothing they are part of a larger community.

[16] Lululemon sponsors a variety of athletes including Summer McIntosh, Jordan Clarkson, Cody Rigsby, Min Woo Lee, Tara Davis-Woodhall, Hunter Woodhall, Nikki Hiltz, Colleen Quigley, Damian Warner, Mirna Valerio, and Samantha Gash.

[17] Lululemon was founded in 1998 by Chip Wilson in Vancouver, British Columbia with its first standalone store opening in November 2000.

[22] In December 2010, Lululemon recalled some of the store's reusable bags that were made from polypropylene, based on reports of high levels of lead.

[24] In 2012, Lululemon filed a lawsuit against Calvin Klein and supplier G-III Apparel Group for infringement of three of its design patents for yoga pants.

[22] In December 2013, founder Chip Wilson announced his resignation as chairman, and that the president of TOMS Shoes, Laurent Potdevin, would become CEO.

[32] In 2018, Laurent Potdevin resigned as CEO and from the company's board due to misconduct related to a relationship he was having with a then-employee and later contractor.

[38] The resulting financial loss and damage to the brand led to the forced departure of the company's chief product officer, Sheree Waterson,[39][22] and of its CEO, Christine Day.

[48] In 2024, Lululemon Athletica Inc. agreed to acquire the operations and retail locations of its franchise partner in Mexico for an undisclosed amount.

[49] In November 2007, The New York Times reported that Lululemon made false claims about its Vitasea clothing product; the firm had claimed that the clothing, made from seaweed, provided "anti-inflammatory, antibacterial, hydrating and detoxifying benefits"[50] but laboratory tests failed to find significant differences in mineral levels between ordinary T-shirt cotton and Vitasea fabric.

[58] In 2021, an unnamed company director pushed employees to create an All Lives Matter campaign to be displayed on its website in response to the murder of George Floyd.