The chain operates in the Maritime Provinces of New Brunswick, Nova Scotia, and Prince Edward Island.

Others, however, are marketed as "one stop" stores (much like Real Canadian Superstore) and carry a wide variety of goods, including groceries, electronics, housewares, clothing, and generally offer services such as photo finishing and a pharmacy.

In 1986, the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore.

Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.

New warehousing facilities for just in time logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years.

In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less".