[3][4]The company is criticized for lack of innovation and not introducing new technologies and re-releasing same models each year with minor improvements for pakistani consumers.

[5][6] Atlas Honda was founded as Atlas Autos Limited following a technical collaboration agreement with Honda Motor Company in 1963, focusing on motorcycle production and sales in Pakistan.

[9] Three years later, in 1979, Honda Atlas established a second motorcycle manufacturing plant in Sheikhupura, named Panjdarya Limited.

[10] The company also exports motorcycles to Sri Lanka, Afghanistan and Bangladesh.

[11] Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants,[12] which include an R&D wing and tool making facilities through CAD/CAM.