[1] It has a circulation of approximately 2,000, and serves Atmore and surrounding Escambia County, Alabama.
[2] It is published each Wednesday by Atmore Newspapers, Inc.[3] Through its early history the editorial board was supportive of the Democratic Party.
However, the editorial board broke with tradition in 1964, endorsing Republican Barry Goldwater for President.
[4] In 1979 the paper was purchased by Morris Newspaper Corporation from long-time owner Bob Morrisette.
[5] Morrisette, who had bought the paper in 1959 with Philipp Sokol,[6] was a past president of the Alabama Press Association.