In 1999, ASB Group acquired Sovereign Limited, a life insurance company, and the retail stockbroking and fixed income operations of Warburg Dillon Read.

[9] ASB launched pago in November 2006, which is an electronic payment service that allows anyone with a New Zealand bank account to send cleared funds via mobile phone or the internet to another person or participating retailer in real-time.

ASB Securities, launched in 1999, remains the largest online broker in New Zealand in terms of trading volume and active customers.

The campaign featured voice overs by English actor Dame Judi Dench and allowed potential customers to "test drive" the bank before joining.

[14] In February 2013 ASB launched a new advertising campaign featuring Brian Blessed playing a fictionalised version of himself encouraging New Zealanders to be proud of their achievements whether big or small.

The Trust has distributed more than $745 million since 1988, mostly giving grants to the arts, sport, recreation, environment, heritage, health and social services areas, as well as funding capital projects in local communities around New Zealand.