The engine had an eight-bearing crankshaft, forced lubrication with oil cooler and a thermostat-controlled water cooling.

[2] The Type M's first presentation, at the 1923 Motor Show, was accompanied by a press release which boasted that "Audi is one of those German automakers that believes doing the job properly is more important than price" („Die Audi-Werke zählen zu jenen deutschen Automobilfabriken, welche die Preisfrage hinter die konstruktive Aufgabe zurückstellen“).

[3] This approach may have helped to win the car more admirers, but paying customers were harder to find.

The Type M came with a manufacturer's recommended retail price of 22,300 Marks for a large six-light "Pullman-Limousine" bodied vehicle.

The car was expensive and reportedly brought Audi very close to bankruptcy.