In 2003, Audioholics hired a web developer to migrate the site into a content management system and frame it into the website we know today.

By 2006, Audioholics had become one of the most widely read home theater publication and had added more writing staff, which allowed the site to expand content into consumer electronics industry news and often-colorful editorial.

Audioholics had been known for debunking myths on interconnects and speaker wire,[4] and the website famously drew the ire of Monster Cable with criticisms about the company's claims and business practices.

The website's investigative reports uncovered a cloned Blu-ray player from Lexicon,[5] and was the first to draw a link between 3D HTDV and the shelving of the Sega VR headsets in the 90s due to safety concerns for children.

[6] In 2007 Audioholics announced a partnership with Woodland Venture Capital funded by Bob Pozen, former CEO / Founder of Fidelity Investments, to launch an online storefront.