However, in the early years the reviving free press had to contend with many restrictions placed by the Allied (specifically, American) Occupation authorities.

[6] After Curt Frenzel's death in 1970, his daughter Ellinor Holland continued the newspaper that was renamed to Augsburger Allgemeine on 1 November 1959.

[9] The Augsburger Allgemeine ran an automated web presence from 1997 until 2001, when an all-new website maintained by dedicated editors was introduced.

As of November 2014 the staff responsible for the newspaper's web presence consists of six permanently employed editors and one search engine optimizer.

They are supported by trainees who spent about two months as part of the web team during their cross-media training at the newspaper, as well as interns and freelancers.

Other parts of the Augsburger Allgemeine's web presence are an internet forum with about 30.000 registered users (November 2014), reader and editor blogs, a Facebook page with about 50.000 likes, a Twitter feed with 8500 followers as well as a Youtube channel and a Google+ account, all managed by the online editorial staff.